The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. -- The topics covered by eminent contributors from around the world range from fashion and food consumption practices of...

As the governments in the Arabian Gulf region privatize and liberalize their economies, the firms in their countries are challenged to develop managerial expertise and to improve competitiveness. Like other firms around the world, these firms must be more creative and innovative if they are to...