Tingchi Liu, Matthew; Anthony Wong, Ipkin; Shi, Guicheng; … - In: Journal of Services Marketing 28 (2014) 3, pp. 181-194
Purpose – This paper aims to investigate how corporate social responsibility (CSR) performance (i.e. to the environment, society and stakeholders) and perceived brand quality influence brand preference. The mediating effect of perceived brand quality on the relationship between CSR performance...