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Increasingly, grocery stores are marketing foods differentiated as locally produced. Freshness and taste are obvious reasons for consumer preference for these goods, but also important may be home-bias. Whatever the motive, there is substantial evidence that some consumers are willing to pay...
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Consumer demand for local foods has been increasing dramatically over the past several years. Many food producers and marketers are raising their capacity to incorporate local food. Revenue from local Farmers’ Market and Community Supported Agriculture has become a greater source of income...
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Internet consumer surveys have become increasingly popular in agricultural and food research. This study compares the results of an identical survey instrument implemented by mail and the Internet respectively. Aspects compared include survey logistics, timeline, costs, consumer demographic and...
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