Blandon, José; Henson, Spencer; Islam, Towhidul - In: The European Journal of Development Research 22 (2010) 4, pp. 494-509
This study uses a stated choice-based conjoint model to explore the marketing preferences of small-scale producers of fresh fruits and vegetables in Honduras. A total of eight attributes, proposed in hypothetical contracts to farmers, are evaluated. About two-thirds of farmers show preferences...