"How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory developed over the past 20 years and tools to create truly engaging brands. Taking a broad...

"How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory developed over the past 20 years and tools to create truly engaging brands. Taking a broad...

This paper presents a new stochastic three-way un folding method designed to analyze asymmetric three- way, two-mode binary data. As in the metric three- way unfolding models presented by DeSarbo (1978) and by DeSarbo and Carroll (1980, 1981, 1985), this procedure estimates a joint space of row...