Banker, Rajiv D.; Khosla, Inder; Sinha, Kingshuk K. - In: Management Science 44 (1998) 9, pp. 1179-1192
competition faced by them. The question of how quality is influenced by competitive intensity, however, has not received much … been defined precisely. In this paper, we develop formal models of oligopolistic competition to investigate whether … equilibrium levels of quality increase as competition intensifies. We consider three different competitive settings: (i …