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The moderator effect of communication in marketing channels of distribution : the case of car's industry in Canada
Lévy Mangin, Jean-Pierre; Koplyay, Tamás; Calmès, … - In: International advances in economic research : IAER ; an … 14 (2008) 1, pp. 48-64
Persistent link: https://www.econbiz.de/10003787919
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The moderator effect of communication in marketing channels of distribution : the case of car's industry in Canada
Lévy Mangin, Jean-Pierre; Koplyay, Tamás; Calmès, … - In: International advances in economic research : IAER ; an … 14 (2008) 1, pp. 48-64
Persistent link: https://www.econbiz.de/10009955504
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Modeling Distribution Channel Dynamics of North American Cars in the Spanish Automobile Industry
Mangin, Jean-Pierre Lévy; Valenciano, Jaime de Pablo; … - In: International Advances in Economic Research 15 (2009) 2, pp. 186-206
Persistent link: https://www.econbiz.de/10005809173
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The Spanish tomato export sector of the Almeria region : an econometric approach
Pablo Valenciano, Jaime de; Pérez Mesa, Juan Carlos; … - In: International advances in economic research : IAER ; an … 14 (2008) 3, pp. 316-328
Persistent link: https://www.econbiz.de/10003788394
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Evaluating the dimensions of the environment management in the hospitality sector : the case of the Spanish province of Huelva
Vargas Sánchez, Alfonso; Lévy Mangin, Jean-Pierre - In: International journal of business environment : IJBE 2 (2008/09) 1, pp. 17-37
Persistent link: https://www.econbiz.de/10003690929
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Testing the application of the technology acceptance model in the French Quebecer banking environment
Lévy Mangin, Jean-Pierre; Bourgault, Normand; Moriano … - In: International advances in economic research : IAER ; an … 17 (2011) 3, pp. 364-365
Persistent link: https://www.econbiz.de/10009302917
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Do store image and price perception matter to store brand equity?
Calvo Porral, Cristina; Lévy Mangin, Jean-Pierre - In: Journal of food products marketing 21 (2015) 1, pp. 102-122
Persistent link: https://www.econbiz.de/10011432114
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Perceived quality in higher education : an empirical study
Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre; … - In: Marketing intelligence & planning 31 (2013) 6, pp. 601-619
Persistent link: https://www.econbiz.de/10010226624
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Effective multicultural project management : the role of human interdependence
Mesly, Olivier; Lévy Mangin, Jean-Pierre; Bourgault, … - In: International journal of managing projects in business 7 (2014) 1, pp. 78-102
Persistent link: https://www.econbiz.de/10010247508
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Private label brands : major perspective of two customer-based brand equity models
Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: The international review of retail, distribution and … 24 (2014) 4, pp. 431-452
Persistent link: https://www.econbiz.de/10010384760