Bergemann, Dirk; Välimäki, Juuso - In: Journal of Political Economy 114 (2006) 4, pp. 713-743
We develop a dynamic model of experience goods pricing with independent private valuations. We show that the optimal paths of sales and prices can be described in terms of a simple dichotomy. In a mass market, prices are declining over time. In a niche market, the optimal prices are initially...