Yoh, Taeho; Pedersen, Paul; Park, Meungguk - In: International Journal of Sports Marketing and Sponsorship 7 (2006) 2, pp. 31-41
This study examined the information sources that golfers used to purchase golf clubs. Three personal references (family, friends and salespeople) and five non-personal references (television, newspaper, magazine, product catalogue and the internet) were examined from a total of 626 randomly...