Rodríguez-López, María Eugenia; Alcántara-Pilar, … - In: Journal of Hospitality and Tourism Insights 6 (2023) 5, pp. 2646-2667
(LTO) on the loyalty building process. In addition, this analysis delves into the role of customer satisfaction and delight …. Findings The results reveal that customer satisfaction and delight are two key antecedents to the process of building loyalty … in the dining experience on the development of loyalty to a restaurant. Design/methodology/approach This study advances a …