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The dynamic nature of marketing constructs
Bergkvist, Lars; Eisend, Martin - In: Journal of the Academy of Marketing Science 49 (2021) 3, pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
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Product visuals and consumers' selective exposure : the role of thought generation and cognitive motivation
Ryu, Sann; Vargas, Patrick - In: Journal of marketing communications 27 (2021) 7, pp. 780-798
Persistent link: https://www.econbiz.de/10012653590
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Experiences and happiness : the role of gender
Brakus, J. Joško; Chen, Weifeng; Schmitt, Bernd; … - In: Psychology & marketing 39 (2022) 8, pp. 1646-1659
Persistent link: https://www.econbiz.de/10013280182
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Structural relationships between psychosocial risk, relationship quality, need for cognition, and quarantine intentions : the case of the quarantine hotel
Wu, Hung-Che; Chen, Xiaolian; Chang, Ya-Yuan - In: Service business 15 (2021) 4, pp. 587-611
Persistent link: https://www.econbiz.de/10012794096
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Business and society research in times of the corona crisis
Bapuji, Hari; Bakker, Frank G. A. de; Brown, Jill A.; … - In: Business & society 59 (2020) 6, pp. 1067-1078
Persistent link: https://www.econbiz.de/10012262847
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Entrepreneurs : intuitive or contemplative decision-makers?
Koudstaal, Martin; Sloof, Randolph; Praag, Mirjam van - In: Small business economics : an entrepreneurship journal 53 (2019) 4, pp. 901-920
Persistent link: https://www.econbiz.de/10012269758
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Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating; Torres, Ivonne M.; Zúñiga, Miguel Ángel; … - In: Journal of internet commerce 19 (2020) 3, pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
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Testing cognitive-experiential theory : effect of economic vs fear appeals on perceived value and ad evaluation of saving schemes advertisements and moderation of need for cognitio...
Zia, Anjum; Raza, Syed Hassan; Iftikhar, Moneeba - In: Pakistan economic and social review : incorporating the … 55 (2017) 2, pp. 569-593
Persistent link: https://www.econbiz.de/10012258672
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OTC drug advertising in Japan : the role of need for cognition and celebrity endorser credibility
Morimoto, Mariko - In: Health marketing quarterly 37 (2020) 2, pp. 108-123
Persistent link: https://www.econbiz.de/10012259403
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Processing of product placements and brand persuasiveness
Chan, Fanny Fong Yee; Lowe, Ben; Petrovici, Dan - In: Marketing intelligence & planning 34 (2016) 3, pp. 355-375
Persistent link: https://www.econbiz.de/10011570800