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Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of need for cognition and need for affect
Diamantopoulos, Adamantios; Arslanagic-Kalajdzic, Maja; … - In: Journal of business research : JBR 108 (2020), pp. 487-495
Persistent link: https://www.econbiz.de/10012175455
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Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
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Individual-level absorptive capacity : unveiling the interplay between dispositions and work context
Yildiz, H. Emre; Murtic, Adis; Morgulis-Yakushev, Sergey; … - In: Technovation : an international journal of technical … 131 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014551941
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The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk; Dunn, Lea - In: Journal of the Academy of Marketing Science 51 (2023) 3, pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
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Binge-watching during the pandemic : an empirical study in India
Padmanabhan N. S.; Francis, Minu Mary; Luiz, Shirley Rita - In: Market : review for marketing theory and practice 34 (2022) 2, pp. 161-174
Persistent link: https://www.econbiz.de/10013535757
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Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie; Fan, Wenjian; Wei, Junlong; Liu, Zunli - In: Marketing letters : a journal of research in marketing 33 (2022) 4, pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
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Managing the good and bad of looking to others : the use of proxies for self-assessment
Margolis, Jaclyn; Dust, Scott - In: Organizational dynamics : a quarterly review of … 51 (2022) 4, pp. 1-7
Persistent link: https://www.econbiz.de/10013488638
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How do narrative structure and format influence a 360 degree video ad?
Wang, Ruoxu; Huang, Yan - In: Journal of promotion management : innovations in … 28 (2022) 6, pp. 774-794
Persistent link: https://www.econbiz.de/10013277309
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To whom do restaurants' preventive measures matter more during a pandemic? : the moderating effects of need-for-cognition and relationship strength
Kim, Heewon; Jang, Soocheong; Gim, Jaehee - In: International journal of contemporary hospitality management 35 (2023) 9, pp. 3360-3386
Persistent link: https://www.econbiz.de/10014334308
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The influence of need for cognition and need for emotion on elderly responses to advertising : an exploratory study and implications for change in management
Safraou, Imen; Guiot, Denis - In: Journal of organizational change management 36 (2023) 2, pp. 217-232
Persistent link: https://www.econbiz.de/10014280538