Carrigan, Marylyn; Marinova, Svetla; Szmigin, Isabelle - In: International Marketing Review 22 (2005) 5, pp. 481-493
Purpose – This paper is a general review contextualising the current debate on ethics and international marketing. The … of International Marketing Review focusing on international marketing ethics. Design/methodology/approach – The paper … examines how ethics in international marketing have evolved and progressed towards the current “ethics era” and presents …