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The role of school and university teachers as part-time marketers
Cambra-Fierro, Jesús; Cambra-Berdún, Jesús - In: Marketing intelligence & planning 26 (2008) 5, pp. 539
Persistent link: https://www.econbiz.de/10008087946
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The role of school and university teachers as part-time marketers
Cambra-Fierro, Jesús; Cambra-Berdún, Jesús - In: Marketing intelligence & planning 26 (2008) 4-5, pp. 539
Persistent link: https://www.econbiz.de/10008099968
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Notions for the successful management of the supply chain: learning with Carrefour in Spain and Carrefour in China
Cambra-Fierro, Jesús; Ruiz-Benítez, Rocío - In: Supply chain management : an international journal 16 (2011) 2, pp. 148-155
Persistent link: https://www.econbiz.de/10008887116
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Inter-firm market orientation as antecedent of knowledge transfer, innovation and value creation in networks
Cambra-Fierro, Jesús; Florin, Juan; Perez, Lourdes; … - In: Management decision : MD 49 (2011) 3, pp. 444-468
Persistent link: https://www.econbiz.de/10008887188
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Sustainable business practices in Spain: a two-case study
Cambra-Fierro, Jesús; Ruiz-Benítez, Rocío - In: European business review : EBR ; the official journal … 23 (2011) 4, pp. 401-413
Persistent link: https://www.econbiz.de/10009178001
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Theories, constructs, and methodologies to study COVID-19 in the service industries
Cambra-Fierro, Jesús; Gao, Lily; Melero-Polo, Iguácel; … - In: The service industries journal 42 (2022) 7/8, pp. 551-582
Persistent link: https://www.econbiz.de/10013362134
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How do macro-environmental factors impact customer experience? : a refined typology, integrative framework, and implications
Cambra-Fierro, Jesús; Gao, Lily; López-Pérez, María … - In: The service industries journal 42 (2022) 9/10, pp. 653-687
Persistent link: https://www.econbiz.de/10013362138
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In search of fit or authenticity? : a product-type consumer decision in celebrity brand extensions
Osorio, María Lucila; Centeno, Edgar; Cambra-Fierro, Jesús - In: The journal of product & brand management 31 (2022) 6, pp. 841-853
Persistent link: https://www.econbiz.de/10013407559
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Analysis of the moderating role of the gender variable in service recovery processes
Cambra-Fierro, Jesús; Berbel-Pineda, Juan M.; … - In: Journal of retailing and consumer services 20 (2013) 4, pp. 408-418
Persistent link: https://www.econbiz.de/10010121689
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Considerations and implications on the necessity of increasing efficiency in the public education system: The new public management (NPM) and the market orientation as reference co...
Cambra-Berdún, Jesús; Cambra-Fierro, Jesús - In: International Review on Public and Nonprofit Marketing 3 (2006) 2, pp. 41-58
Persistent link: https://www.econbiz.de/10008552315