Carlsson, Fredrik; Johansson-Stenman, Olof; Martinsson, … - In: Journal of Risk and Uncertainty 28 (2004) 2, pp. 147-163
Using a contingent valuation survey, people's willingness to pay for a given risk reduction is found to be much larger, consistently more than two times as large, when traveling by air compared to by taxi. Follow-up questions revealed that an important reason for this discrepancy is that many...