Showing 51 - 60 of 15,937
Within a simple model of non-localized, Hotelling-type competition among arbitrary numbers of media outlets we characterize quality and content of media under different ownership structures. Assuming advertising-sponsored, profit-maximizing outlets, we show that (i) topics sensitive to...
Persistent link: https://www.econbiz.de/10010282933
The key to an understanding of the TV industry is the market for TV advertising. We present a model of this market that also encompasses the product markets and the viewer market. Because viewers dislike commercials, there is congestion in advertising, and TV channels offer complementary goods...
Persistent link: https://www.econbiz.de/10010284318
Under the current market structure in the TV industry advertising prices are typically set by TV channels while viewer prices are set by distributors (e.g., cable operators). The latter implies that the distributors partly internalize the competition between the TV channels, since they take into...
Persistent link: https://www.econbiz.de/10010285557
This paper presents a theory of vertically interrelated markets of identical fixed size under implementation of positive indirect network effects. By introducing two Salop circles, a two-sided market model is provided, where intermediaries of differentiated copyrights for intellectual property,...
Persistent link: https://www.econbiz.de/10010286453
We study a two-sided markets model of two competing television broadcasters that offer content of differentiated quality to ad-averse consumers and advertising space to firms. As all consumers prefer high over low quality content, competition for viewers is vertical. By contrast, competition for...
Persistent link: https://www.econbiz.de/10011527851
Media market structures are changing constantly. Traditional media outlets such as newspapers are being hard-hit by the digitalization of content, causing market exit and long-term consolidation in many countries. Competition policy in media markets is not only concerned with this trend because...
Persistent link: https://www.econbiz.de/10011531137
This paper analyses the interdependency between the market formusic recordings and concert tickets, assuming that there are positiveindirect network eects both from the record market to ticket sales forlive performances and vice versa. Using a model with two interrelatedSalop circles we show...
Persistent link: https://www.econbiz.de/10005870832
We compare the advertising intensity and content of programming in a market withcompeting media platforms. With pay-tv, media platforms have two sources of revenues,advertising revenues and revenues from viewers. With free-to-air, media platformsreceive all revenues from advertising. We show...
Persistent link: https://www.econbiz.de/10005861251
Despite still being younger than a decade, the theory of multisided market has offered numerous valuable insights for the analysis of non-ordinary industries in which a supplier serves two distinct customer groups that are indirectly interrelated by externalities. Examples include payment...
Persistent link: https://www.econbiz.de/10003865724
Despite still being younger than a decade, the theory of multisided market has offered numerous valuable insights for the analysis of industries in which a supplier serves two distinct customer groups that are indirectly interrelated by externalities. Examples include payment systems, matching...
Persistent link: https://www.econbiz.de/10003821599