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Competitive Market Structure Analysis: Principal Partitioning of Revealed Substitutabilities.
Fraser, Cynthia; Bradford, John W - In: Journal of Consumer Research 10 (1983) 1, pp. 15-30
Persistent link: https://www.econbiz.de/10005834755
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Music-evoked images : music that inspires them and their influences on brand and message recall in the short and the longer term
Fraser, Cynthia - In: Psychology & marketing 31 (2014) 10, pp. 813-827
Persistent link: https://www.econbiz.de/10010484340
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Business statistics for competitive advantage with Excel 2007 : basics, model building, and cases
Fraser, Cynthia - 2009
Persistent link: https://www.econbiz.de/10004927664
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Business statistics for competitive advantage with Excel 2010 : basics, model building, and cases
Fraser, Cynthia - 2012 - 2. ed.
Persistent link: https://www.econbiz.de/10009527974
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Music to your brain : background music changes are processed first, reducing ad message recall
Fraser, Cynthia; Bradford, J. Andrew - In: Psychology & marketing 30 (2013) 1, pp. 62-75
Persistent link: https://www.econbiz.de/10009716243
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50000 people a day : the use of federally funded services for intimate partner violence
Iyengar, Radha; Sabik, Lindsay; Southwork, Cindy; … - 2008
Persistent link: https://www.econbiz.de/10003655024
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Compensation as an alternative to ownership in developing markets : beliefs, attitudes and uses
Fraser, Cynthia - In: Journal of world trade : law, economic policy, public policy 22 (1988) 6, pp. 95-106
Persistent link: https://www.econbiz.de/10001081698
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Impact of international marketing strategies on performance in diverse global markets
Fraser, Cynthia - In: Journal of business research : JBR 20 (1990) 3, pp. 249-262
Persistent link: https://www.econbiz.de/10001087477
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Meta-analyses of attitudes toward advertising by professionals
Hite, Robert E. - In: Journal of marketing 52 (1988) 3, pp. 95-103
Persistent link: https://www.econbiz.de/10001054847
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An adaptive utility approach for improved use of marketing models
Fraser, Cynthia - In: Journal of marketing 52 (1988) 4, pp. 96-103
Persistent link: https://www.econbiz.de/10001056291