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Productivity orientation and the consumption of collectable experiences
Keinan, Anat; Kivetz, Ran - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 935-950
Persistent link: https://www.econbiz.de/10009006658
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Complicating choice
Schrift, Rom Y.; Netzer, Oded; Kivetz, Ran - In: Journal of marketing research : JMR 48 (2011) 2, pp. 308-326
Persistent link: https://www.econbiz.de/10008988445
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Scope insensitivity and the “mere token” effect
Urminsky, Oleg; Kivetz, Ran - In: Journal of marketing research : JMR 48 (2011) 2, pp. 282-295
Persistent link: https://www.econbiz.de/10008988449
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Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness
Gershoff, Andrew D; Kivetz, Ran; Keinan, Anat - In: Journal of consumer research : JCR ; an … 39 (2012) 2, pp. 382-399
Persistent link: https://www.econbiz.de/10010001269
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The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs
Kivetz, Ran; Simonson, Itamar - In: Journal of marketing research : JMR 40 (2003) 4, pp. 454-467
Persistent link: https://www.econbiz.de/10006649032
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Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence
Kivetz, Ran; Simonson, Itamar - In: Journal of consumer research : JCR ; an … 29 (2002) 2, pp. 199-217
Persistent link: https://www.econbiz.de/10006653796
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Earning the Right to Indulge: Effort as a Determinant of Customer Preferences Toward Frequency Program Rewards
Kivetz, Ran; Simonson, Itamar - In: Journal of marketing research : JMR 39 (2002) 2, pp. 155-170
Persistent link: https://www.econbiz.de/10006654136
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The Effects of Incomplete Information on Consumer Choice
Kivetz, Ran; Simonson, Itamar - In: Journal of marketing research : JMR 37 (2000) 4, pp. 427-448
Persistent link: https://www.econbiz.de/10006660806
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The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention
Kivetz, Ran; Urminsky, Oleg; Zheng, Yuhuang - In: Journal of marketing research : JMR 43 (2006) 1, pp. 39-58
Persistent link: https://www.econbiz.de/10006640830
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Promotion Reactance: The Role of Effort-Reward Congruity
kivetz, Ran - In: Journal of consumer research : JCR ; an … 31 (2005) 4, pp. 725-736
Persistent link: https://www.econbiz.de/10006644493