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Commentaries and reply to "Can brand extension signal product quality?" by Sridhar Moorthy
Wernerfelt, Birger; Keller, Kevin Lane - 2012
This series of discussions presents commentaries and a rejoinder on the economic perspectives on branding arising from Moorthy (Moorthy S. (2012) Can brand extension signal product quality? Marketing Sci. 31(5):756-770)
Persistent link: https://www.econbiz.de/10009724867
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International Business research and Game Theory : looking beyond the Prisoner's Dilemma
Ott, Ursula F. - In: International business review : the official journal of … 22 (2013) 2, pp. 480-491
Persistent link: https://www.econbiz.de/10009725206
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On the investment-uncertainty relationship : a game theoretic real option approach
Lukas, Elmar; Welling, Andreas - 2012
Persistent link: https://www.econbiz.de/10009689386
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Competition in consumer shopping experience
Iyer, Ganesh; Kuksov, Dmitri - In: Marketing science : the marketing journal of the … 31 (2012) 6, pp. 913-933
Persistent link: https://www.econbiz.de/10009702523
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Self-control and incentives : an analysis of multiperiod quota plans
Jain, Sanjay - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 855-869
Persistent link: https://www.econbiz.de/10009665093
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Commentaries and reply to "can brand extension signal product quality?" by Sridhar Moorthy
Wernerfelt, Birger; Keller, Kevin Lane; Moorthy, Sridhar - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 771-778
Persistent link: https://www.econbiz.de/10009665101
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Can brand extension signal product quality?
Moorthy, Sridhar - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 756-770
Persistent link: https://www.econbiz.de/10009665103
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A coopetitive model for the green economy
Carfì, David; Schilirò, Daniele - In: Economic modelling 29 (2012) 4, pp. 1215-1219
Persistent link: https://www.econbiz.de/10009667401
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Co-opetition between differentiated platforms in two-sided markets
Mantena, Ravi; Saha, Rajib L. - In: Journal of management information systems : JMIS 29 (2012/13) 2, pp. 109-139
Persistent link: https://www.econbiz.de/10009710957
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Three essays in information economics
Demuth, Juri - 2012
Persistent link: https://www.econbiz.de/10009711570