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Scenarier er en velkendt måde at forholde sig til fremtiden på. Mere end at forudsige hvordan fremtiden vil se ud, er formålet at give forskellige bud på hvordan fremtiden kunne forme sig. Fremtiden for dansk fødevareindustri har nærværende working papers forfattere og øvrige...

This working paper presents results from the project ‘Supra-company level determinants of degree of market orientation of value chains in agriculture and fisheries’, which is carried out in cooperation between MAPP – Centre for Research on Customer Relations in the Food Sector, Aarhus...

There is a long tradition of research into consumers’ food choice and quality perception. In the last few years, however, these topics have received even more attention due to the intense debate about such issues as ethical considerations in relation to food production and quality, food...

The bullwhip effect as a concept has been known for almost half a century starting with the Forrester effect. The bullwhip effect is “allegedly” observed in many supply chains, and it is generally accepted as a potential malice. Despite this the bullwhip effect still seems to be first and...