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hotels. Leadership, guest and market focus, and information and analysis emerged as the three most significant TQM factors … successfully implemented in these three hotels. The human resource focus factor was less successfully integrated into these hotels …’ operations. Although the three hotels claimed that they managed their processes effectively, these processes were not aswell …
Persistent link: https://www.econbiz.de/10009452191
Using empirical data from interviews among leading hotels in Slovakia, this paper sets out to explore recent …
Persistent link: https://www.econbiz.de/10009455135
management practices, this group of hotels engaged in value extraction rather than value creation as a way of maximizing the …
Persistent link: https://www.econbiz.de/10009457539
There are many customers and guests who depart a hotel or its dining and entertainment facilities with a "bad taste" in their mouths due to customer service situations that either went wrong completely, or simply did not meet those particular guests' expectations. This frequently results in the...
Persistent link: https://www.econbiz.de/10009458716
This paper examined the process of service rebranding through various studies of corporate rebranding and service branding. This paper used exploratory case study to gain insight of an actual service rebranding of a business luxury class hotel, Royal Plaza on Scotts. Information from in-dept...
Persistent link: https://www.econbiz.de/10009458724
The purpose of this study is to determine consumer purchasing habits of ecofriendly apparel in a retail resort environment. In order to find the rationale behind purchasing decisions, this study measured sales and survey responses based on the choice of two tee shirt options, eco-friendly tee...
Persistent link: https://www.econbiz.de/10009458727
The art and science of business promotion (later calledsales promotion - and in contemporary usage, now a componentof marketing) is comparatively new to the lodging industry, asfar as being a formalized and accepted management discipline.The processes of attracting business to a...
Persistent link: https://www.econbiz.de/10009459204
purpose ofproposing a method to assist hotels in identifying attributes increasingcustomer loyalty. …
Persistent link: https://www.econbiz.de/10009459239
The hospitality industry is a billion dollar industrybased upon customer service. Measure of quality service isan intangible concept based upon the perception of thecustomer. It is the industry's front-line employee that hasthe responsibility of fulfilling the perceived image ofservice the guest...
Persistent link: https://www.econbiz.de/10009459250
This study looks at predicted and actual hotel rates for 1992 from theCorporate Travel Index. The Corporate Travel Index survey, which is conductedannually by Corporate Travel Magazine in conjunction with Rochester Instituteof Technology, is analyzed from an accuracy stand point.Forecasts in the...
Persistent link: https://www.econbiz.de/10009459257