Owning to the similarities in the nature of their business operations, it should be possible to apply the successful experience of airline revenue management to mass media advertising. However, one of the salient differences between airlines and mass media advertising is rarely highlighted, i.e....

The current take-up of the multimedia messaging service (MMS) is far below that predicted when it was initially conceived. There are potentially a number of reasons, but most research has identified the high price. Factors such as asymmetric utility between sender and receiver, and uncertainty...

Innovation is essential for high-tech/electronic companies to succeed in a globally competitive environment. It is important for a firm to understand the efficiency of an innovation, so that they can appropriately allocate the resources to obtain optimal revenues. This study utilises the...

The current take-up of the multimedia messaging service (MMS) is far below that predicted when it was initially conceived. There are potentially a number of reasons, but most research has identified the high price. Factors such as asymmetric utility between sender and receiver, and uncertainty...

Innovation is essential for high-tech/electronic companies to succeed in a globally competitive environment. It is important for a firm to understand the efficiency of an innovation, so that they can appropriately allocate the resources to obtain optimal revenues. This study utilises the...