This study examines the country of origin effect of products made in Japan. The study focuses on the questions of the 'sources of information in evaluating products; the evaluation of specific product dimensions by Malaysian consumers; and consumers' assessment of different product categories....

This paper examines the entrepreneurial civilities of multinational subsidiaries in Malaysia, a country chosen for the study due to the presence of a large number of multinational subsidiaries in the region. Empirical research is used to determine subsidiaries entrepreneurship, extent of...

A formidable body of literature has been built up in recent decades suggesting that market orientation helps firms attain their strategic objectives in a dynamic environment. The present study tests market orientation of bank managers operating in Brunei, a small South-East Asian country endowed...

The objective of this paper is to examine the country of origin effect of products made in Indonesia. The study focuses on the questions of the sources of information in evaluating products; the evaluation of specific product dimensions by Malaysian consumers; and consumers' assessment of...

This paper examines the current trends in the e-commerce revolution that has set in motion in the Malaysian banking sector and reports on an empirical research that was carried out in Malaysia to study the customers' preference for electronic banking and the factors, which they considered...

In view of the economic liberalization process taking place with great speed in a large number of developing countries, the question of attracting foreign direct investment (FOI) has come into sharper focus. In fact, policy makers now consider FDI inflows as an index of the effectiveness of...

Prior research has focused on the early entrant advantage, although a growing body of knowledge suggests that late movers have been outselling pioneers. In this research, the authors examine the issue of a pay phone service provider in Malaysia. In 1990, the company launches its product and...

The perceptions of guests are of paramount significance and the hoteliers should know about the key aspects of service quality and their order of importance. This is the main objective of this research, that is, to make the hoteliers aware of what service quality is all about. Through this...

In the wake of globalization, the Muslim businesses are experiencing a great challenge to formulate and implement strategies, which are compatible to the challenges of the emerging markets and also meet the norms, values and cultural needs of the Muslim Societies. Through this paper, it has been...

The purpose of this paper is to investigate human aspects of outsourcing and its impact on employees and organizational performance. This study is based on a questionnaire survey conducted in Saudi Arabia. Based on an extensive review of literature, the paper uses empirical research to analyse...