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Persistent link: https://www.econbiz.de/10011443022

Sound symbolism effects across languages : implications for global brand names

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Materialism : the good, the bad, and the ugly

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The future of television advertising

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APA handbook of consumer psychology

Kahle, Lynn R. (ed.); Lowrey, Tina M. (ed.); Huber, Joel (ed.) - American Psychological Association - 2022

"The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer...