rise to new accounting needs. In this article we take one example of an industry, wine production, where in most countries … there has been a movement towards expanding higher quality production. We report on interviews with wine producers in the US …

Purpose – The primary aim of this research is to identify the wine consumption behaviour of Generation Y in New Zealand … to explore whether differences exist in the wine behaviour of Gen Y in comparison to Generation X and to seek possible … 2008 with Gen X, aged 30‐39 in 2008) and longitudinal (comparing Gen X in 1998 and 2008). Findings – In relation of wine …

Purpose – This study aims to investigate how strongly Generation Y consumers differ in their values, attitudes and wine … markets. Design/methodology/approach – Large representative samples totalling 11,622 wine consumers responded to a …. There were significant trans‐cultural similarities in generational differences for values and wine consumption behaviour …

Purpose – The aim of this study is to analyse Millennial generation's preferences for wine attributes in two countries …. Heterogeneity in attribute importance is investigated, with wine consumers classified into different segments according to attribute … Spanish Millennial consumers present some similarities but also some differences in wine preferences. While Millennial …

Purpose – This paper aims to offer an in‐depth analysis of Generation Y's choices concerning the consumption of wine … and other alcoholic drinks by examining the consumption situations in a traditional wine‐producing country. Design … influences their choice of beverage. Wine is the preferred drink in situations or occasions of conviviality or hospitality …

Ontario wine industry and determine whether there is a willingness‐to‐pay a premium for eco‐labeled Ontario wines. Design …/methodology/approach – The study was a quantitative survey of 401 wine consumers in Ontario, collected at Liquor Control Board of Ontario (LCBO …. Findings – It was revealed that while most Ontario wine consumers do not presently purchase eco‐labeled wine regularly, the …

media for the wine industry in order to reach distinctive customer segments Differences about access to information and … platforms may prove greatly efficient in the foreseeable future for wine growers. Different ways of selling and disseminating …-commerce applications using social media platforms may in the foreseeable future, offer wine growers greater efficiency to expand their …

familiarity with the category and then randomly assigned to one of three product categories (wine, spirits and perfume). Best …

Purpose The Spanish wine sector has gained ever greater relevance not only in economic terms but also from a social and … environmental perspective. One Spanish region with a deeply rooted history of growing and producing wine is the Canary Islands, and … specifically the island of Tenerife. The wine sector there has undergone notable evolution since the end of the past century. The …