Pelet, Jean-Eric; Lecat, Benoît - In: International Journal of Wine Business Research 26 (2014) 3, pp. 188-207
media for the wine industry in order to reach distinctive customer segments Differences about access to information and … platforms may prove greatly efficient in the foreseeable future for wine growers. Different ways of selling and disseminating …-commerce applications using social media platforms may in the foreseeable future, offer wine growers greater efficiency to expand their …