Port wine industry can be considered as a case study of the effects of globalization, expressed at diverse levels, such … aim of this paper is to understand how to reverse the downward trend, proposing guidelines to increase Port wine … competitiveness in the market. Therefore, the core of this research is to compare perception of wine firms and consumers, regarding …

The general decline in per capita consumption of wine worldwide over recent decades reveals the need to apply effective … marketing strategies to capture segments of the population, such as young people or women, who tend to consume wine sporadically … and in small amounts, even among traditional wine-producing countries. However, until now these strategies have been …

of health warnings on wine labels in two countries with different legal approaches: France and Italy. A Discrete Choice … Experiment was realized on a sample of 500 wine consumers. Three warning options were applied: the long-term effect of drinking …

Europe is the world's largest wine-producing and wine-exporting region. In recent decades, fostered by the … liberalization of international trade, the European wine industry has witnessed an acceleration in its exports, but this increase has … in wine exports and to discover whether there are cyclical co-movements with the European wine export cycle. This paper …

products are evaluated by consumers in an importing country. The paper analyzes Japanese wine point of sale (POS) data to …

This paper uses a theoretical model to analyze the interaction between general wine sales and enotourism since many … wineries sell wine through wine tours as well as wine to non-tourists. We assume that consumers of wine tours, or enotourists …, are wine connoisseurs whereas naive wine drinkers drive non-tourism sales. In our model, enotourists use wine tours to …

The wine sector in Europe has undergone a major change of trend in recent years, especially in Spain. On the one hand … wine sector is formed mainly by small and medium-sized firm, which is representative of the size of existing companies in … firms, analyzing their technological and managerial capabilities, with business performance. 339 companies of the wine …

line and geographical location. Further, for complex products such as wine, with specific consideration of higher price …