The issue surrounding brand image is always fascinating to ponder. This is true not only for products/services, but also for organizations and individuals. Like it or not, individuals are prone toward creating brand image to excel in life. From the understanding on products/services, personal...

In many two-sided markets we observe that there is a common distributor on one side of the market. One example is the TV industry, where TV channels choose advertising prices to maximize own pro t and typically delegate determination of viewer prices to independent distributors. We show that in...

We develop a model of advertising markets in an environment where consumers may switch (or “multi-home”) across publishers. Consumer switching generates inefficiency in the process of matching advertisers to consumers, because advertisers may not reach some consumers and may impress others...

We examine how the introduction of digital cinema technologies in the South Korean movie industry created flexibility for theaters in movie showings. Using detailed data on theaters' digital adoption and daily assortment decisions between 2006-16, we show that on average digitization is...

In recent years, many providers of news and entertainment have been exploring the possibility of monetizing online content. In the context of newspapers, the paywall instituted by the New York Times starting in March 2011 is a well-publicized case in point. While the premise behind paywalls is...

Most online content publishers have moved to subscription-based business models regulated by digital paywalls. But, the managerial implications of such freemium content offerings are not well understood. We therefore utilized micro-level user activity data from the New York Times (NYT) to...

As many authors suggest, nowadays the distribution arms of the major info-entertainment conglomerates heavily invest in feature films that promote their own intellectual properties. As a result, the variety of features films that these companies contribute to produce increasignly depends on the...

Movies are distributed through multiple, carefully segmented, channels. This paper investigates how consumption in a movie's theatrical channel affects demand in the subsequent DVD retail channel. We exploit exogenous variation in events that affect theatrical attendance in a geographic market...

E-book sales surged after Amazon introduced the Kindle e-reader at the end of 2007 and accounted for about one quarter of all trade book sales by the end of 2013. Amazon's aggressive pricing led to allegations that e-books were bankrupting brick-and-mortar book booksellers. Amazon's commanding...

The paper's objective is to assess price discrimination in magazine subscriptions in the Brazilian market. Oster and Scott-Morton (2005) had advanced a price discrimination mechanism in which the ratio between subscription and newsstand prices would be positively associated to the extent that a...