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The impacts of relationship marketing on cognitive dissonance, satisfaction, and loyalty

Shahin Sharifi, Seyed; Rahim Esfidani, Mohammad - In: International Journal of Retail & Distribution Management 42 (2014) 6, pp. 553-575

Purpose – The purpose of this paper is to study how relationship marketing can reduce cognitive dissonance in post-purchase stage and, thereby, increase customer satisfaction and encourage loyalty under mediating roles of trust and cognitive dissonance. Design/methodology/approach – Based on...

Persistent link: https://www.econbiz.de/10014804436

CSR: retailer activities vs consumer buying decisions

Elg, Ulf; Hultman, Jens - In: International Journal of Retail & Distribution Management 44 (2016) 6, pp. 640-657

Purpose – The purpose of this paper is to investigate how a retailer’s corporate social responsibility (CSR) activities and image influence consumer perceptions regarding the firm’s social responsibility, and how CSR aspects influence consumers buying decisions in store for a specific...

Persistent link: https://www.econbiz.de/10014804777

Person: an economic agent for the electronic age

O'Boyle, Edward J. - In: International Journal of Social Economics 34 (2007) 7, pp. 472-484

human communication – oral/aural, script, and electronic – to the evolution of economics since the Enlightenment. Research … economic analysis in an age of economic globalization. Originality/value – The integration of work on human communication with …

Persistent link: https://www.econbiz.de/10014805399

Corporate social responsibility management in Uganda

Katamba, David; Tushabomwe Kazooba, Charles; Babiiha … - In: International Journal of Social Economics 39 (2012) 6, pp. 375-390

Purpose – The purpose of this study is to investigate how business enterprises in Uganda manage their corporate social responsibility (CSR) activities and projects. Design/methodology/approach – The investigations focused on a limited number of management facets. Using a cross‐sectional...

Persistent link: https://www.econbiz.de/10014805733

Net trading, market making, and the SEC's view of best execution

Becker, Brandon; Newman, Bruce H.; Owens, Andre; Yim, Soo J. - In: Journal of Investment Compliance 8 (2007) 4, pp. 12-21

. (MS & Co.) with regard to: communication and coordination among legal, compliance, business, and technology departments …

Persistent link: https://www.econbiz.de/10014893239

Conversations at the top: the tone of the independent chief compliance officer

Sobol, Rob - In: Journal of Investment Compliance 10 (2009) 4, pp. 10-15

compliance officer (CCO), and to reinforce the need for effective communication and tone at the top. Design … other practical difficulties in day‐to‐day conduct of compliance activities, practical guidance regarding communication …

Persistent link: https://www.econbiz.de/10014893317

SEC approves new FINRA rules governing communications with the public

Kelly, Joseph P.; Curzon, Elliott R. - In: Journal of Investment Compliance 13 (2012) 3, pp. 63-68

/methodology/approach – The following are explained: categories of communication, pre‐use approval and record‐keeping requirements, filing … mutual fund volatility ratings, requirements for the use of investment analysis tools, communication with the public … regarding securities futures, communication with the public about collateralized mortgage obligations, and the implementation …

Persistent link: https://www.econbiz.de/10014893436

Customer co‐creation in service innovation: a matter of communication?

Gustafsson, Anders; Kristensson, Per; Witell, Lars - In: Journal of Service Management 23 (2012) 3, pp. 311-327

Purpose – Customer co‐creation is becoming increasingly popular among companies, and intensive communication with … customer co‐creation based on four dimensions of communication – frequency, direction, modality, and content – in order to …‐creation in terms of communication in order to address future customer needs. Data were analyzed using partial least squares (PLS …

Persistent link: https://www.econbiz.de/10014894425

“We(b)care”

Dens, Nathalie; De Pelsmacker, Patrick; Purnawirawan, … - In: Journal of Service Management 26 (2015) 3, pp. 486-515

Purpose – Consumers often discuss brands and companies online, but no research details how service providers’ responses to online reviews influence other readers’ perceptions of the reviews and responses. Based on justice theory and the accountability principle, both integrated in equity...

Persistent link: https://www.econbiz.de/10014894549

The Anatomy of Buzz: How to Create Word‐of‐Mouth Marketing

Goldsmith, Ronald E. - In: Journal of Product & Brand Management 12 (2003) 7, pp. 491-492

Persistent link: https://www.econbiz.de/10014895780