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Martin, Diane M. - In: Qualitative Market Research: An International Journal 12 (2009) 4, pp. 391-403

). Communication competency is foundational to successful EM. Practical implications – Entrepreneurs are encouraged to assess their … personal situations and identify ways to improve their organizational and interpersonal communication skills and personal …

Persistent link: https://www.econbiz.de/10014987228

Visitor narratives: researching and illuminating actual destination experience

Guthrie, Cathy; Anderson, Alistair - In: Qualitative Market Research: An International Journal 13 (2010) 2, pp. 110-129

Purpose – This paper aims to argue that, while destination benchmarking and visitor surveys seek to measure the visitor experience, they privilege the destination manager or researcher rather than taking the visitor's viewpoint. It seeks to suggest that capturing and analysing visitor stories...

Persistent link: https://www.econbiz.de/10014987240

The Multi‐Sensory Sort (MuSeS)

Cian, Luca; Cervai, Sara - In: Qualitative Market Research: An International Journal 14 (2011) 2, pp. 138-159

Purpose – In the literature, there is a lack of tools able to catch the symbolic dimension of the brand image, which go beyond rational and emotional dimensions. This paper aims to find and test a new instrument, named “Multi‐Sensory Sort” (MuSeS). Design/methodology/approach – MuSeS,...

Persistent link: https://www.econbiz.de/10014987264

Brand meaning gaps and dynamics: theory, research, and practice

Jane Wilson, Elizabeth; Bengtsson, Anders; Curran, Catharine - In: Qualitative Market Research: An International Journal 17 (2014) 2, pp. 128-150

Purpose – The purpose of this paper is twofold. First, propositions in an existing conceptual framework are empirically explored to note whether and how brand meaning gaps exist for internal and external stakeholders of a focal brand. Second, a typology of brand meaning gaps, characterised by...

Persistent link: https://www.econbiz.de/10014987787

Developing the Flesch reading ease formula for the contemporary accounting communications landscape

Stone, Gerard; Parker, Lee D. - In: Qualitative Research in Accounting & Management 10 (2013) 1, pp. 31-59

integrating the considerable impact of readers' attributes on readability and accounting communication effectiveness … communication elements such as readers' attributes, tables, graphs and headings, to date critiqued as potentially important but left …

Persistent link: https://www.econbiz.de/10014987963

Creditable behaviour? The intra-firm management of trade credit

Boden, Rebecca; Yassia Paul, Salima - In: Qualitative Research in Accounting & Management 11 (2014) 3, pp. 260-275

relate to the importance of three organisational attributes (skills/awareness, communication and structural position of the …

Persistent link: https://www.econbiz.de/10014988168

Post‐acquisition integration: ways of sensemaking in a management team meeting

Rovio‐Johansson, Airi - In: Qualitative Research in Organizations and Management: … 2 (2007) 1, pp. 4-22

Purpose – The aim of this paper is to investigate actors' ways of sensemaking through the use of rhetorical strategies, frames, and categories, in a management team meeting. Design/methodology/approach – The empirical data were generated from a video recorded and transcribed management...

Persistent link: https://www.econbiz.de/10014989075

The hospital safety coordinator as “practical author”

Lentz, Paula; Lauver, Kristy; Johs‐Artisensi, Jennifer - In: Qualitative Research in Organizations and Management: … 5 (2010) 1, pp. 83-100

. Originality/value – The paper extends theory on communication and developing organizational environments and provides practical …

Persistent link: https://www.econbiz.de/10014989121

Informal communication of co‐workers: a thematic analysis of messages

Fay, Martha J. - In: Qualitative Research in Organizations and Management: … 6 (2011) 3, pp. 212-229

Purpose – Although informal communication at work has been shown to serve important functions of sociality, little is … informal communication functions. Findings – Five key themes were identified: personal disclosure, sociality, support giving … message‐level evidence that informal communication serves both instrumental and constitutive functions. Including interactions …

Persistent link: https://www.econbiz.de/10014989141

Narrative as an organizing process: identity and story in a new nonprofit

Herrmann, Andrew F. - In: Qualitative Research in Organizations and Management: … 6 (2011) 3, pp. 246-264

Purpose – The purpose of this paper is to explore narratives in a new nonprofit arts center. It includes the macro‐, meso‐, and personal narratives that keep the center organized in the midst of the chaotic everyday activities. It advocates the explanatory force of narrative as an...

Persistent link: https://www.econbiz.de/10014989143