PhD, Árpád Papp-Váry - Keleti Károly Gazdasági Kar, Óbudai Egyetem
The name is one of the most important elements of branding. That stands for city branding too: the name of the city defines a lot of things. Just like with “classic brands” it’s good if it refers to the product (the city)it raises positive feelings, it’s short and easy to pronounce, and...