A kis- és közepes vállalkozások (KKV) egyre jelentősebb szerepet töltenek be a magyar gazdaság életében. A belső és külső problémáik ellenére is képességet mutatnak a túlélésre. Az elmúlt évtized során ezek a vállalkozások kezdik figyelmüket az ország határain túli...

A felgyorsult ipari, gazdasági, politikai vagy kulturális változások, az információs társadalom megjelenése, a globalizációval járó kitágult piacok, átalakult szektorok, megújult vállalkozási formák új szemléletet hoztak. A tehetségért (vagy ahogyan Florida írja kreatív...

The driving forces of the late 20th Century: the evolution of ICT and the globalization of the world market affected the relationship of the companies, evolved the system of supply chains (SC), the newest structure of material and information flows among firms and any other organizations. The...

In cooperative game theory, the Shapley value is a central notion defining a rational way to share the total worth of a game among players. In this paper, we address a general framework leading to applications to games with communication graphs, where the set of feasible coalitions forms a poset...

In most of the countries the enterprises lay solid ground for the economy. Hungary is not an exception: companies are able to contribute to the GDP and influence the unemployment rate through generating new workplaces. As new entrants come into the market, the competition becomes more and more...

ThePVGO of the share prices shows the investors future hope, also the trust in the market. If the global trends are changed, then nedd to valuated the theoretical thesis by the practice. Let’s look the BSE blue chips behavior since January 2011.

The aim of this paper is to explore whether there are any differences between companies in the service sector and those in the manufacturing sector, in terms of the planning and evaluation tools employed in marketing-controlling. An overview is given, of the set of marketing tools applied by...