In this paper we introduce a methodology to measure micro- (company-) level competitiveness based on the theoretical framework of Porter's Diamond Model. The database includes a 500-company sectoral representative sample with companies employing at least one employee in addition to the owner. We...

State of the environment and the antropomorph origin of environmental problems poses the question whether the recent economic system and as a part of it, marketing are able to contribute to environmental protection – not only for economic interest but as a moral obligation. The high...

The main purpose of the paper is to investigate the applicability of real-time marketing scorecard as a benchmarking tool for measuring and driving dynamic marketing performance in service-dominated sectors. Real-time marketing scorecard is a marketing research platform providing real-time data...