Human capital becomes increasingly important for the functioning and development of the contemporary enterprise. It determines its economic potential and enables building competitive advantage. It is also the main source and stimulus of innovation. In the paper there is discussed the problem of...

This paper is dealing with review of different modeling approaches, available in contemporary literature, and analyses of their applicability on real technological processes. During the theoretical discussion the scope of potential options of techniques available for complex systems modeling are...

The paper tracks the effort to standardize measurement of a gender inequality resulting in the creation of an innovative Gender Inequality Index (GII). The aim of this paper is to identify the shortcomings and limitations of the GII and to open the discussion about the necessity of including...

The innovation is an expression which is used quite often nowadays. This field has more and more come into prominence during the economic crisis started in 2008, because several companies were able to survive only with the help of the innovation. As each of the innovation projects have goals...

The level of satisfaction of personal customers with credit arrangements varies depending on the level of the credit process. There are many factors that cause a change in degree of satisfaction of which the most important factors are of economic nature, credit terms and other factors. The...

In the field of management perhaps the two most used terms are “strategy” and “communication”. Leadership organizational theories do not forget to refer to organizational communication as a field of emphasized importance. Developing and operating an appropriate internal and external...

The name is one of the most important elements of branding. That stands for city branding too: the name of the city defines a lot of things. Just like with “classic brands” it’s good if it refers to the product (the city)it raises positive feelings, it’s short and easy to pronounce, and...

Az állandóan változó piaci környezetben minden olyan eszközre és stratégiára szükség van, mely hozzásegíti a vállalkozást a túlélést biztosító kielégítetlen piaci szegmens, piaci rés megtalálásához. A marketingterv és maga a tervezés folyamata nagyon hasonlít a...