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sufficiently high, license without entry strategy is optimum; if the low quality good’s quality is low, both of entry without … license strategy and license without entry strategy are optimum; when cost functions are quadratic, if the high quality good …’s quality is high, license without entry strategy is optimum; if the high quality good’s quality is low, entry with license …
Persistent link: https://www.econbiz.de/10011573193
). In an entry/acquisition game, we allow the potential entrant in a vertically differentiated market to offer a variant … trade theory, but it also allows to capture the exchange of innovation's ownership via acquisition, as analyzed in the … literature of innovation. …
Persistent link: https://www.econbiz.de/10010875376
enters or innovates it benefits from the information it gets by observing past entry. Delays in the process of receiving the … information reduce the benefits of the spillover and affect the entry process. I derive the effects this delay has on diffusion …, on the dynamics of price and cost of entry, and on efficiency. I explain why, when spillovers of information are delayed …
Persistent link: https://www.econbiz.de/10005772369
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Persistent link: https://www.econbiz.de/10011574445
In a field experiment in Uganda, we find that demand after a free distribution of three health products is lower than after a sale distribution. This contrasts with work on insecticide-treated bed nets, highlighting the importance of product characteristics in determining pricing policy. We put...
Persistent link: https://www.econbiz.de/10013053653
In a field experiment in Uganda, we find that demand after a free distribution of three health products is lower than after a sale distribution. This contrasts with work on insecticide-treated bed nets, highlighting the importance of product characteristics in determining pricing policy. We put...
Persistent link: https://www.econbiz.de/10013020435
We address the question of designing dynamic menus to sell experience goods. A dynamic menu consists of a set of price-quantity pairs in each period. The quality of the product is initially unknown, and more information is generated through experimentation. The amount of information in the...
Persistent link: https://www.econbiz.de/10012715796
A key precept of brand extension theory is that brand extension, as opposed to new brand, reduces the risk of new product trial in experience goods categories. In this paper we argue that this property has specific testable implications for the dynamics of sales. In particular, in the movie...
Persistent link: https://www.econbiz.de/10012052395
Online review aggregators (e.g., booking.com or ClubKviar) provide detailed information about experience goods, such as restaurants and hotels. This study fosters the understanding of how such aggregators modify competition, profits and welfare. Using a spokes model of horizontal competition, I...
Persistent link: https://www.econbiz.de/10011246090