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sales management between 1980 and 2010. The review discusses the sources and authorship of the sales ethics research. To …The study examines the research methodology of more than 200 empirical investigations of ethics in personal selling and … better understand the drivers of empirical sales ethics research, the foundations used in business, marketing, and sales …
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its current status. To reach this aim, we compare the major research which reviews marketing discipline in our country and … Marketing Academic Conference. The final objective of this work is to expand the knowledge of marketing research in Spain …
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compare the major research which reviews marketing discipline in our country and we examine the content of the last eight … this work is to expand the knowledge of marketing research in Spain, analysing aspects such as the degree of concentration …
Persistent link: https://www.econbiz.de/10010280484
the development of the lean body of knowledge and reveals that the vast majority of research, being qualitative, relied …
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The paper provides a comprehensive review of the recent development of revenue management in different industries. We … discuss research on different revenue management strategies including pricing, auctions, capacity control, overbooking and …. Finally, we give our suggestion on some important areas that warrant further research. …
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of productivity research. Key recent developments in productivity analysis, as evidenced by the volume, include the …
Persistent link: https://www.econbiz.de/10005157595
This paper reviews the empirical research on forecasting in marketing. In addition, it presents results from some small … scale surveys. We offer a framework for discussing forecasts in the area of marketing, and then review the literature in …. Suggestions are made on what research is needed. …
Persistent link: https://www.econbiz.de/10005119356