, with an affective dimension and a calculative one. Commitment is shown to be linked to trust. Relationship marketing has … not paid a lot of attention to psychological variables and their impact on trust and commitment in a relational context … relationship proneness. An empirical study in the health field allows us to draw a typology of customers based on their degree of …

in 2008. We also control for variables reflecting trust, health and social norms, in addition to standard demographic and … are in general happier. We find evidence of an indirect effect of victimization on well-being via trust, health and social … norms. The remaining effect of victimization on well-being, keeping trust, social norms, and health constant, is quite weak. …