Correspondence analysis is introduced in the brand association literature as an alternative tool to measure dominance, for the particular case of free choice data. The method is also used to analyse differences, or asymmetries, between brand-attribute associations where attributes are associated...

Subcompositional coherence is a fundamental property of Aitchison’s approach to compositional data analysis, and is the principal justification for using ratios of components. We maintain, however, that lack of subcompositional coherence, that is incoherence, can be measured in an attempt to...

Although correspondence analysis is now widely available in statistical software packages and applied in a variety of contexts, notably the social and environmental sciences, there are still some misconceptions about this method as well as unresolved issues which remain controversial to this...

We consider the joint visualization of two matrices which have common rows and columns, for example multivariate data observed at two time points or split accord-ing to a dichotomous variable. Methods of interest include principal components analysis for interval-scaled data, or correspondence...

The case of two transition tables is considered, that is two square asymmetric matrices of frequencies where the rows and columns of the matrices are the same objects observed at three different time points. Different ways of visualizing the tables, either separately or jointly, are examined. We...

Dual scaling of a subjects-by-objects table of dominance data (preferences, paired comparisons and successive categories data) has been contrasted with correspondence analysis, as if the two techniques were somehow different. In this note we show that dual scaling of dominance data is equivalent...

In the analysis of multivariate categorical data, typically the analysis of questionnaire data, it is often advantageous, for substantive and technical reasons, to analyse a subset of response categories. In multiple correspondence analysis, where each category is coded as a column of an...

It is shown how correspondence analysis may be applied to a subset of response categories from a questionnaire survey, for example the subset of undecided responses or the subset of responses for a particular category. The idea is to maintain the original relative frequencies of the categories...

This paper establishes a general framework for metric scaling of any distance measure between individuals based on a rectangular individuals-by-variables data matrix. The method allows visualization of both individuals and variables as well as preserving all the good properties of principal axis...

The application of correspondence analysis to square asymmetric tables is often unsuccessful because of the strong role played by the diagonal entries of the matrix, obscuring the data off the diagonal. A simple modification of the centering of the matrix, coupled with the corresponding change...