Ross, T.W. - In: Journal of Industry, Competition and Trade 4 (2004) 2, pp. 79-93
This paper considers the role of sunk costs in the decision to enter a market. Its goal is to provide a policy-relevant approach to the question: when are sunk costs so great as to serve as a barrier to entry? To do this, the model presented nests both a model of pure hit-and-run entry and a...