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The three experiments reported show that judgments of elapsed time between events depend on perceived causal relations between the events. Participants judged pairs of causally related events to occur closer together in time than pairs of causally unrelated events that were separated by the same...
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This research examines whether each of two different options of comparable overall quality will be perceived more positively when presented in isolation and evaluated separately(separate evaluation) or when juxtaposed and evaluated side by side (joint evaluation).Six studies, involving either...
Persistent link: https://www.econbiz.de/10014055876
This research examines whether a low-ranking member in a high-status category (e.g., a low-end model of a high-end brand) or a high-ranking member in a low-status category (e.g., a high-end model of a low-end brand) is favored, holding the objective qualities of the items constant. Brand equity...
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The nature of the choice process for commonly purchased nondurables was examined by tracking eye fixations in a laboratory simulation of supermarket shelving. The observed process contains three stages that were interpreted as (1) orientation, (2) evaluation, and (3) verification. Orientation...
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This research examines whether a low-ranking member in a high-status category (e.g., a low-end model of a high-end brand) or a high-ranking member in a low-status category (e.g., a high-end model of a low-end brand) is favored, holding the objective qualities of the items constant. Brand equity...
Persistent link: https://www.econbiz.de/10008788029