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Choice as an end versus a means
Choi, Jinhee; Fishbach, Ayelet - In: Journal of marketing research : JMR 48 (2011) 3, pp. 544-554
Persistent link: https://www.econbiz.de/10009161351
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How to motivate yourself and others? : intended and unintended consequences
Schroeder, Juliana; Fishbach, Ayelet - In: Research in organizational behavior : an annual series … 35 (2015), pp. 123-141
Persistent link: https://www.econbiz.de/10011429160
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The small-area hypothesis : effects of progress monitoring on goal adherence
Koo, Minjung; Fishbach, Ayelet - In: Journal of consumer research : JCR ; an … 39 (2012/13) 3, pp. 493-509
Persistent link: https://www.econbiz.de/10009658068
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When waiting to choose increases patience
Dai, Xianchi; Fishbach, Ayelet - In: Organizational behavior and human decision processes : … 121 (2013) 2, pp. 256-266
Persistent link: https://www.econbiz.de/10009757821
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The small-area hypothesis : effects of progress monitoring on goal adherence
Koo, Minjung; Fishbach, Ayelet - In: Journal of consumer research : JCR ; an … 41 (2014/15), pp. 138-154
Persistent link: https://www.econbiz.de/10010383356
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The friendly taking effect : how interpersonal closeness leads to seemingly selfish yet jointly maximizing choice
Tu, Yanping; Shaw, Alex; Fishbach, Ayelet - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 669-687
Persistent link: https://www.econbiz.de/10011435728
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For the fun of it : harnessing immediate rewards to increase persistence in long-term goals
Woolley, Kaitlin; Fishbach, Ayelet - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 952-966
Persistent link: https://www.econbiz.de/10011489880
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How nonconsumption shapes desire
Dai, Xianchi; Fishbach, Ayelet - In: Journal of consumer research : JCR ; an … 41 (2014/15) 4, pp. 936-952
Persistent link: https://www.econbiz.de/10010473342
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If it's useful and you know it, do you eat? : preschoolers refrain from instrumental food
Maimaran, Michal; Fishbach, Ayelet - In: Journal of consumer research : JCR ; an … 41 (2014/15) 3, pp. 642-655
Persistent link: https://www.econbiz.de/10010473423
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The motivating-uncertainty effect : uncertainty increases resource investment in the process of reward pursuit
Shen, Luxi; Fishbach, Ayelet; Hsee, Christopher K. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 5, pp. 1301-1315
Persistent link: https://www.econbiz.de/10010490115