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Choice as an End Versus a Means
Choi, Jinhee; Fishbach, Ayelet - In: Journal of marketing research : JMR 48 (2011) 3, pp. 544-555
Persistent link: https://www.econbiz.de/10009966640
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When thinking about goals undermines goal pursuit
Fishbach, Ayelet; Choi, Jinhee - In: Organizational behavior and human decision processes : … 118 (2012) 2, pp. 99-108
Persistent link: https://www.econbiz.de/10009974447
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Tell Me What I Did Wrong: Experts Seek and Respond to Negative Feedback
Finkelstein, Stacey R; Fishbach, Ayelet - In: Journal of consumer research : JCR ; an … 39 (2012) 1, pp. 22-39
Persistent link: https://www.econbiz.de/10009982572
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When waiting to choose increases patience
Dai, Xianchi; Fishbach, Ayelet - In: Organizational behavior and human decision processes : … 121 (2013) 2, pp. 256-266
Persistent link: https://www.econbiz.de/10010110101
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When Healthy Food Makes You Hungry
Finkelstein, Stacey R; Fishbach, Ayelet - In: Journal of consumer research : JCR ; an … 40 (2013), pp. S34
Persistent link: https://www.econbiz.de/10010135633
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The Small-Area Hypothesis: Effects of Progress Monitoring on Goal Adherence
Koo, Minjung; Fishbach, Ayelet - In: Journal of consumer research : JCR ; an … 39 (2012) 3, pp. 493-510
Persistent link: https://www.econbiz.de/10010030765
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Feeling lonely increases interest in previously owned products
Huang, Feifei; Fishbach, Ayelet - In: Journal of marketing research 58 (2021) 5, pp. 968-980
Persistent link: https://www.econbiz.de/10012662079
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Hidden failures
Eskreis-Winkler, Lauren; Fishbach, Ayelet - In: Organizational behavior and human decision processes : … 157 (2020), pp. 57-67
Persistent link: https://www.econbiz.de/10012253958
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The motivating-uncertainty effect : uncertainty increases resource investment in the process of reward pursuit
Shen, Luxi; Fishbach, Ayelet; Hsee, Christopher K. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 5, pp. 1301-1315
Persistent link: https://www.econbiz.de/10010490115
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The Motivating-Uncertainty Effect : Uncertainty Increases Resource Investment in the Process of Reward Pursuit
Shen, Luxi - 2018
Can a reward of an uncertain magnitude be more motivating than a reward of a certain magnitude? This research documents the motivating-uncertainty effect and specifies when this effect occurs. People invest more effort, time, and money to qualify for an uncertain reward (e.g., a 50% chance at $2...
Persistent link: https://www.econbiz.de/10012936266