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Organizational buying center : a research agenda
Wind, Yoram - In: Organizational buying behavior, (pp. 67-76). 1978
Persistent link: https://www.econbiz.de/10003012545
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The perception of a firm's competitive position
Wind, Yoram - In: Behavioral models for market analysis : foundations for …, (pp. 163-181). 1977
Persistent link: https://www.econbiz.de/10003012581
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Research for multinational product policy
Wind, Yoram - In: Multinational product management, (pp. 165-184). 1977
Persistent link: https://www.econbiz.de/10003012663
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The role of marketing in Israel
Wind, Yoram - In: Journal of marketing 31 (1967) 2, pp. 53-57
Persistent link: https://www.econbiz.de/10003012685
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The role of marketing in Israel
Wind, Yoram - In: Readings in global marketing management, (pp. 429-436). 1969
Persistent link: https://www.econbiz.de/10003012705
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Challenging the mental models of marketing
Wind, Yoram - In: Financial times handbook of management, (pp. 327-335). 2004
Persistent link: https://www.econbiz.de/10002755845
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Industrial Buying Behavior: source loyalty in the purchase of industrial components
Wind, Yoram - 1967
Persistent link: https://www.econbiz.de/10004843137
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Business synergy and profitability
Mahajan, Vijay; Wind, Yoram - 1985 - Rev
Persistent link: https://www.econbiz.de/10000691321
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Advertising measurement and decision making
Robinson, Patrick J. - 1968
Persistent link: https://www.econbiz.de/10000670797
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Product policy : concepts, methods, and strategy
Wind, Yoram; Wind, Yoram J. - 1982
Persistent link: https://www.econbiz.de/10000091519