Wen, Haitao; Song, Lijing - In: Journal of industrial engineering and management : JIEM 8 (2015) 2, pp. 335-348
Purpose: The purpose of this paper is to provide a demand chain design framework for Chinese small and medium … enterprises in the oatmeal industry, to help them blaze a new trail in China's oatmeal market. Design/methodology/approach: The … approach using in the demand chain design is extended Quality Function Development (QFD), which provides a communication tool …