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An apple a day – how the platform economy impacts value creation in the healthcare market

Gleiss, Alexander; Kohlhagen, Marco; Pousttchi, Key - In: Electronic Markets 31 (2021) 4, pp. 849-876

The healthcare industry has been slow to adopt new technologies and practices. However, digital and data-enabled innovations diffuse the market, and the COVID-19 pandemic has recently emphasized the necessity of a fundamental digital transformation. Available research indicates the relevance of...

Persistent link: https://www.econbiz.de/10014502103

Mobil Viral Marketing : ein State of the Art

Pousttchi, Key; Turowski, Klaus; Wiedemann, Dietmar Georg - In: Erfolgsfaktoren des Mobile Marketing : [Strategien, …, (pp. 289-304). 2008

Persistent link: https://www.econbiz.de/10003753453

Einflussfaktoren auf das Empfehlungsverhalten im Mobile Viral Marketing

Wiedemann, Dietmar Georg; Palka, Wolfgang; Vollmayr, Bernd - In: Mobile und ubiquitäre Informationssysteme - …, (pp. 25-38). 2008

Persistent link: https://www.econbiz.de/10003737905

Ausgestaltung mobiler Bezahlverfahren : Ergebnisse der Studie MP3

Wiedemann, Dietmar; Goeke, Laura; Pousttchi, Key - In: Mobile und ubiquitäre Informationssysteme - …, (pp. 94-107). 2008

Persistent link: https://www.econbiz.de/10003737923

Handbook of research on mobile marketing management

Pousttchi, Key (contributor); … - 2010

Persistent link: https://www.econbiz.de/10003809760

Business models for mobile payment service provision and enabling

Wiedemann, Dietmar G.; Palka, Wolfgang; Pousttchi, Key - In: Mobile and ubiquitous commerce : advanced E-business methods, (pp. 29-47). 2009

Persistent link: https://www.econbiz.de/10003884609

Mobile marketing management : marketing objectives, campaign types and implementation techniques

Pousttchi, Key; Wiedemann, Dietmar G. - In: Handbook of research on mobile marketing management, (pp. 1-9). 2010

Persistent link: https://www.econbiz.de/10003919335

Analyzing the forwarding behavior in mobile viral marketing : an empirical study

Wiedemann, Dietmar G.; Haunstetter, Tobias; Pousttchi, Key - In: Handbook of research on mobile marketing management, (pp. 381-400). 2010

Persistent link: https://www.econbiz.de/10003919392

Mobile Marketing

Pousttchi, Key; Becker, Laura - In: Das Wirtschaftsstudium : wisu ; Zeitschrift für … 40 (2011) 3, pp. 367-372

Persistent link: https://www.econbiz.de/10008904635

Standardized payment procedures as key enabling factor for mobile commerce

Kreyer, Nina; Pousttchi, Key; Turowski, Klaus - In: E-commerce and web technologies : third international …, (pp. 400-409). 2002

Persistent link: https://www.econbiz.de/10003519596