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Although it is still controversial, neuromarketing remains the most promising area of marketing. Basically, the goal of neuromarketing is to study how human brain is affected by marketing stimuli. In neuromarketing, brain activity can be monitored and measured using state-of-the-art neuroimaging...
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In his paper Emotion and reasoning in human decision-making (Economics Discussion Papers, No 2019-8) Edmund Rolls points out that multiple and independent types of reinforcement exist in the human brain, and that they cannot be reduced to a common currency. The present commentary introduces...
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This is the first study that exclusively focuses on gaining knowledge of the vast opportunities that Neuroscientific pricing research offers for marketing purposes. The findings of this study provide evidence of the importance to improve customer and organizational decision making. The findings...
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background, this study addresses the question of trust and consumer acceptance of Artificial Intelligence in online retail. An … consumer acceptance of the use of Artificial Intelligence in online shopping. Trust was found to be one of the key factors …
Persistent link: https://www.econbiz.de/10012821263
The issue of trust-based personal data disclosure online remains of high importance both in social networking and … disclosure in online shopping. The paper analyses how trust and conspiracy beliefs impact willingness to disclose personal data … some similarities between the impacts of trust and conspiracy believes in case of social networking, but disclose their …
Persistent link: https://www.econbiz.de/10013259225
trust of consumers in the food labelling system by increasing the frequency of reading. We underline that information of … consumers can't be successfully achieved if they don't read or trust the information found on the labels. …
Persistent link: https://www.econbiz.de/10011881635
sources of heterogeneity. A sample of customers was surveyed to measure perceived risk and benefits, trust, online purchase … intention and behaviour. The study confirmed the causal chain of perceived risks-trust-perceived benefits-online purchase … perceived risk and trust. The study contributes to understanding the antecedents of online purchase intention and their …
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