The purpose of this paper is to propose a service development process that is adapted to manufacturing companies and to … discuss its implication for companies with a focus on product development and product sales. This paper looks at new service … generic NSD framework for manufacturing companies and a five-stage service development process framework is presented in …

construction of an effective marketing management system and use the consulting service standard. The research results can be …

either: 1) to influence the client in his decision-making in some sense; or 2) to source information about the project so … these two reasons is the most important. The estimations suggest that influencing the client dominates as explanation to the …

either: 1) to influence the client in his decision-making in some sense; or 2) to source information about the project so … these two reasons is the most important. The estimations suggest that influencing the client dominates as explanation to the …

either: 1) to influence the client in his decision-making in some sense; or 2) to source information about the project so … these two reasons is the most important. The estimations suggest that influencing the client dominates as explanation to the …

This article aims to examine the contribution of Vargo and Lusch (V&L) to service-dominant logic (S-D logic) thinking …&L publications are spread across 44 scientific journals, which include marketing and non-marketing journals or those from other …

(advantages) for the client; “total product”; the set of related products; the tangible/intangible relationship a.s.o. The paper … process of the product marketing. …