KIYGI CALLI, Meltem; WEVERBERGH, Marcel; FRANSES, … - Faculteit Toegepaste Economische Wetenschappen, … - 2008
The authors investigate the impact of direct-response commercials on incoming calls at a national call center. To this end, the authors analyze the data of a fast service for repairs of (parts of) a durable consumption good in Flanders, Belgium. The authors have access to data at the 15 minute...