Purpose – This study seeks to examine the effect of pricing as a marketing instrument to stimulate word‐of‐mouth (WOM) by comparing the influence of two pricing strategies (i.e. a low‐complexity vs a network‐effects tariff) on the referral behaviour. Design/methodology/approach –...

Purpose – The purpose of this paper is to analyze standard setting and how a critical mass of users emerged in an industry in which multiple interface standards co‐exist and a critical mass of users was created multiple times. Design/methodology/approach – This paper is based on research...

Retail trading platforms have gained popularity in recent years as brokers for ordinary people to trade speculative assets such as stocks and cryptocurrencies. These platforms earn revenue from their users' risky trading and through derivative products, where the platform benefits as the traders...

This paper examines how platform companies seek to lobby and otherwise influence policymakers during heated regulatory episodes. While there has been some valuable recent work on different policy influence strategies deployed by platform firms, in particular the emerging use of "user-facing"...

Responding to frustrations with the enforcement of copyright on YouTube, some creators publish videos that discuss their experiences, challenge claims of infringement, and critique broader structures of content moderation. Platform callouts, or public complaints about the conduct of or on...

One of the manifestations of platform power is the ability of platforms to successfully ignore existing rules and disrupt established patterns of regulation, thereby challenging the pillars of the regulatory state. But while the disruptive nature of the platform economy has often been invoked,...

Das Internet zeichnet sich durch eine starke Dynamik und vielfältige Innovationen aus. Das Internet der Dinge verändert die traditionellen Netzsektoren sowie die ganze App-Ökonomie grundlegend. Disruptive Innovationen beschränken sich nicht mehr auf Kommunikationsanwendungen, sondern treiben...

Das Internet-Ökosystem ist gekennzeichnet durch eine starke Dynamik und ausgeprägte Evolutorik. Während sich das Spektrum an Inhalten und Anwendungsdiensten, welche integriert über „General-Purpose“-Breitbandnetze bereitgestellt werden sollen, fortwährend wandelt, werden sowohl die...