The hyper-targeted advertising that emerged on digital platforms over the past two decades is now more productively understood as tuned advertising, a dynamic and unfolding process where ads are continuously algorithmically "optimised" to users in real time. Following Rieder and Hofmann (2020),...

This paper examines how platform companies seek to lobby and otherwise influence policymakers during heated regulatory episodes. While there has been some valuable recent work on different policy influence strategies deployed by platform firms, in particular the emerging use of "user-facing"...

Responding to frustrations with the enforcement of copyright on YouTube, some creators publish videos that discuss their experiences, challenge claims of infringement, and critique broader structures of content moderation. Platform callouts, or public complaints about the conduct of or on...

One of the manifestations of platform power is the ability of platforms to successfully ignore existing rules and disrupt established patterns of regulation, thereby challenging the pillars of the regulatory state. But while the disruptive nature of the platform economy has often been invoked,...

The paper contributes to the further development of platform studies by looking at the early stages of development. It draws on insights from an exemplary research and innovation project that aimed to develop a "diversity-aware online social platform". The article takes a co- productive stance....

An overview of what networks are and how they are used in marketing management practices is provided in this volume. Leading scholars in the field examine various types of relationships including: customer-to-customer networks; relationships as investment opportunities; and strategic alliances....

Daniel Beimborn develops a formal model in order to explore cooperative sourcing activities in the banking industry. Together with survey data from the German banking industry, the model is used in simulation studies which allow for compound analyses of causes and effects of cooperative...

PART 1: HOMO CURATORIUSChapter 1. Introducing the Curatorial ImperativeChapter 2. From Galleries to Hashtags: The Aspirational Imaginary of CuratingChapter 3. Curating and PlatformsPART 2: CULTURES OF PLATFORM CAPITALISMChapter 4. Cool is in the Air: Atmospheres of Banal Luxury in Digital Warhol...

Zu Beginn der Untersuchung arbeitet der Verfasser die Faktoren für die marktübergreifende Machtkonzentration von Google Search heraus. Darauf aufbauend geht er der Frage nach, inwiefern die Änderungen, die durch die 10. GWB-Novelle vorgenommen wurden, zum Abbau dieser Machtkonzentrationen...