Schulze, Birgit; Wocken, Christian; Spiller, Achim - Universität <Göttingen> / Department für … - 2008
During the last decades there have been many empirical and theoretical attempts toapproach the question of how to build and maintain stable, long‐term relationships (Hennig‐Thurau and Hansen, 2000; Andaleeb, 1996). In neoclassical analysis, one would typicallyargue that the decision to whom to...